This is awesome Ben! Would love to see Creators be empowered by this, and take a different approach than their Cable News predecessors took. Less political playbooks, less talking heads yelling at one another, more creative and impactful, more educating.
I think that is possible. Cable TV news adheres to ratings and winning a time slot. Hence more opinion than news in prime time. A digital creator does not have that constraint. John Oliver's HBO show Last Week Tonight goes deep on topics like police reform, and those segments see more than 50% of their lifetime viewership occur after the first day. You can go deep, be thoughtful, and not worry about the ratings on the day of release.
This notion of shelf life is quite different online for the cable TV news networks: ~40% of CNN's views on YouTube in a given month come from videos uploaded in a prior month. MSNBC is 11% and Fox News is 15%.
HBO's The Swamp has an interesting profile of Florida Congressman Matt Gaetz. He plays the talking head and pulls stunts to get press attention. His reward is a direct line to the President, wherein he is complemented on his look (not substance). Rep. Gaetz is mindful of the Twitter and cable news wheel impact on profile building, which leads to Presidential access and PAC money, which leads to financial survival in office.
This is awesome Ben! Would love to see Creators be empowered by this, and take a different approach than their Cable News predecessors took. Less political playbooks, less talking heads yelling at one another, more creative and impactful, more educating.
I think that is possible. Cable TV news adheres to ratings and winning a time slot. Hence more opinion than news in prime time. A digital creator does not have that constraint. John Oliver's HBO show Last Week Tonight goes deep on topics like police reform, and those segments see more than 50% of their lifetime viewership occur after the first day. You can go deep, be thoughtful, and not worry about the ratings on the day of release.
This notion of shelf life is quite different online for the cable TV news networks: ~40% of CNN's views on YouTube in a given month come from videos uploaded in a prior month. MSNBC is 11% and Fox News is 15%.
HBO's The Swamp has an interesting profile of Florida Congressman Matt Gaetz. He plays the talking head and pulls stunts to get press attention. His reward is a direct line to the President, wherein he is complemented on his look (not substance). Rep. Gaetz is mindful of the Twitter and cable news wheel impact on profile building, which leads to Presidential access and PAC money, which leads to financial survival in office.